• Data on the Facebook marketing strategies used by fast-food chains in four Latin American countries during the COVID-19 lockdowns 

      Rozas Urrunaga, Lucila Jimena; Castronuovo, Luciana; Busse Cárdenas, Peter; Mus, Sophia; Barnoya, Joaquín; Garrón, Alejandra; Tiscornia, María Victoria; Guanieri, Leila (BioMed Central Ltd, 2021)
      Acceso abierto
      Objectives: During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence ...
    • Plan de marketing para Datilbar 

      Mucha Roque, Mariano Manuel (Universidad de Lima, 2021)
      Acceso abierto
      La presente tesis se realizó con el objetivo de realizar y estudiar un plan de marketing sobre Datilbar para la empresa Ecoachual, para poder plasmar los estudios adquiridos por el investigador en su carrera universitaria ...